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Z (Zillow Group, Inc.) News

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• 10 Least Affordable Cities for Retirees To Grow Old at Home
  Here are 10 least affordable cities for retirees to grow old at home.
  Dec 18, 2025 - $Z
• Zillow Zeitgeist 2025: How America searched for homes this year
  Lifestyle over luxury: That's the defining theme of Americans' home-search behavior in 2025. The insight comes from the 2025 Zillow ZeitgeistSM, an annual review of how Americans searched for homes. This year's search trends find home shoppers gravitating toward adaptable spaces and attainable comforts.
  Dec 17, 2025 - $Z
• Should Google’s In‑Search Home Listings Test Require Action From Zillow Group (ZG) Investors?
  In mid-December 2025, reports surfaced that Google is testing a homes-for-sale experience directly in Search, placing rich property ads and tools like tour requests ahead of traditional real estate portals such as Zillow. This experiment raises questions about whether Google could reshape how buyers first discover listings online, potentially challenging Zillow’s role as a primary starting point for home search. We’ll now examine how Google’s test of in-search home listings could affect...
  Dec 17, 2025 - $Z
• You've Been Warned: Zillow's Sneaky Update Could Cost You Thousands
  While millions of homeowners and prospective buyers use Zillow for home listings, a recent change could leave out important information for buyers.
  Dec 16, 2025 - $Z
• Why Zillow Stock Dropped Today
  A formidable force is encroaching on the home listing leader's turf.
  Dec 16, 2025 - $Z
• Zillow seeks direct brokerage feeds amid standoff with Chicago MLS
  MRED's Rebecca Jensen and Zillow's Jeremy Wacksman (Council of MLS, Zillow, Getty)The standoff between Chicago’s MLS and Zillow is escalating, as Zillow looks prepared to move forward with blocking private listings from its websites. In an email to subscribers on Saturday, the Chicago area’s MLS operator Midwest Real Estate Data (MRED) said that Zillow has been contacting brokerages asking for direct listing feeds and warning that Zillow’s access to local listings could be disrupted in early Jan
  Dec 16, 2025 - $Z
• RBC says Google’s real estate ads pose little fundamental risk to Zillow
  RBC Capital says that “GOOGL enters the portal wars” was the headline over the weekend from Mike Delprete, who posted screenshot evidence of Google (GOOGL) placing real estate listing ads from a 3p in search results. For context, Delprete is a professor at the University of Colorado and a well-followed and respected real estate domain expert who the firm speaks with periodically. RBC notes Zillow’s (Z) (ZG) exposure to SEO is small. While the firm can’t say there would be no impact from a top of
  Dec 16, 2025 - $Z
• Midwest markets surge to the top of Zillow's 2025 rankings
  Zillow® shoppers made a statement in 2025: Affordability matters, and midsize markets are having a major moment. Rockford, Illinois, is the most popular city in the country for home shoppers, climbing to No. 1 after ranking second last year. The Midwest accounts for a majority of this year's top markets, with notable showings from the Northeast and a single West Coast entry.
  Dec 16, 2025 - $Z
• Jefferies flags dip in this stock as an ’easy flip’ setup
  Investing.com -- Jefferies analyst John Colantuoni stated in a note to clients on Tuesday that the recent selloff in one company’s shares presents an attractive buying opportunity, calling the pullback an “easy flip” after what it views as an overdone market reaction.
  Dec 16, 2025 - $Z
• Google’s home listing tests likely to have limited impact on Zillow, says Wells
  An apparent Google Search (GOOGL) experiment showing mobile real estate listings powered by HouseCanary could raise traffic acquisition costs for portals like Zillow (Z) (ZG), but meaningful disintermediation appears unlikely, similar to Google’s hotel metasearch model, Wells Fargo analyst Alec Brondolo tells investors in a research note. Given Zillow’s limited reliance on organic search and modest marketing spend relative to revenue, any shift from organic to paid traffic is expected to have on
  Dec 16, 2025 - $Z