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Sony lifts profit targets even as PlayStation sales slide
<body><p>STORY: Sony on Thursday raised its full-year outlook after reporting a forecast-beating 22% jump in third quarter operating profit.</p><p>A robust performance from its image sensor and music divisions helped boost profit to $3.3 billion.</p><p>Shares in Sony climbed 1% on news of the results, but fell back to end the day broadly flat. </p><p>The conglomerate has made a successful pivot from household electronics to entertainment.</p><p>But its share price has slid in recent months as investors question what its future growth drivers will be.</p><p>In one concern, sales of its PlayStation 5 console declined 16% from last year.</p><p>However, profit at the gaming unit grew by almost a fifth, helped by higher sales of software and a weaker yen.</p><p>The impact of AI is also a concern. </p><p>A global tech investment boom sparked by the new tech has hardware makers grappling with surging memory chip prices.</p><p>It's also unclear what the adoption of artificial intelligence in video games will mean for the industry. </p><p>Gaming stocks fell in recent days following the introduction of an AI-powered game-making tool by Alphabet's Google.</p></body> Feb 5, 2026 - $SONY
Sony’s Super Bowl LX Tech Spotlight And What It Means For Investors
Sony Group supplied new NFL coach's headsets for the first time at Super Bowl LX. Hawk-Eye, a Sony subsidiary, deployed its SkeleTRACK optical player and ball tracking system during the game. The technology supported both on field decision making and the broadcast viewing experience. Sony Group (TSE:6758) is putting its technology at the center of one of the biggest global sports stages with its expanded role at Super Bowl LX. The deployment of coach's headsets and Hawk-Eye tracking comes... Feb 5, 2026 - $SONY
Sony Lifts Forecast and Offers Assurances About Memory Supply
The company also said it’s secured sufficient memory supply for its key PlayStation 5 business this year. A slate of marquee games including and from external publishers and Sony’s own bolstered the PlayStation business. The company did caution, however, that profitability of the wider games and networking division worsened due to rising hardware costs. Feb 5, 2026 - $SONY
Sony lifts outlook after record quarterly profit, music and sensor units shine
Japan's Sony on Thursday raised its full-year outlook after reporting record quarterly operating profit, boosted by gains for its image sensor and music divisions as well as a weak yen, even as PlayStation 5 sales slid. Operating profit climbed 22% to 515 billion yen ($3.3 billion) - 9% more than an LSEG consensus estimate and it hiked its annual forecast by 8% to 1.54 trillion yen. The Japanese conglomerate has, over the years, made a successful pivot from household electronics to entertainment, but has seen its share price slide in recent months as investors question what its future drivers of growth will be. Feb 5, 2026 - $SONY
Sony hikes forecasts even as PlayStation falters
Japanese giant Sony hiked its full-year forecasts on Thursday, as a weaker yen compensates for its ageing PlayStation games console and a memory chip crunch.Sony's forecast for the estimated impact of tariffs this year imposed on Japanese imports by US President Donald Trump's administration remained at 50 billion yen.
mac-stu/pbt Feb 5, 2026 - $SONY
Sony: Fiscal Q3 Earnings Snapshot
TOKYO (AP) — Sony Corp. SONY) on Thursday reported a loss of $6.55 billion in its fiscal third quarter. On a per-share basis, the Tokyo-based company said it had a loss of $1.09. Feb 5, 2026 - $SONY
Sony boosts annual outlook after stronger-than-expected quarterly profit
Investing.com -- Sony Group Corp (TYO:6758) (NYSE:SONY) posted a record quarterly profit that beat expectations and lifted its full-year outlook, brushing off concerns over rising memory chip costs as strength in gaming, music and imaging helped drive earnings higher. Feb 5, 2026 - $SONY
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